Kendall® Motor Oil, a leading brand in the passenger car and heavy-duty engine oil segments, manufactured by Phillips 66 Lubricants, one of the largest finished lubricants suppliers in the U.S, has been named the official motor oil of Mecum Auctions. Kendall will have front and center brand presence at all Mecum collector car auctions in cities including Louisville, KY; Chicago, IL; Dallas, TX; and Kissimmee, FL; where the events draw more than half a million car enthusiasts.
As the official motor oil of Mecum Auctions, Kendall will take the spotlight with interactive product and brand displays at the midway entrance, featuring a highlights board listing the favorite cars on auction and games and prizes for all ages. Attendees at the booth will have an opportunity to purchase Kendall Motor Oil and exclusive co-branded T-shirts that acknowledge they proudly change their own oil.
“We are proud to participate in the largest collector car auctions across the nation,” said Jamie Allison, Director of Brand Management for Phillips 66 Lubricants. “It’s important to continue to build our brand presence with car enthusiasts and educate customers on Kendall as an innovator of passenger car motor oils. With this sponsorship, we aim to gain national brand exposure through onsite product education, TV placements and brand collateral in and outside the events, with the ultimate goal of inspiring passion for Kendall among long-time fans and new customers alike.”
Ben Mecum, Director of Sponsor Relations for the event series, adds, “Our new partnership with Kendall Motor Oil proves that we care about cars and that we will continue to deliver industry leading service.”
The sponsorship by Kendall also includes 30-second TV spots which will run during programming on NBC, NBCSN, & CNBC, targeting local car enthusiasts, presence in the Mecum daily programs and monthly catalogs, and advertising on Mecum.com.
For a full list of upcoming locations for Mecum Auctions, please visit www.mecum.com.